Ever since we started roasting coffee in 2007, we have tried to find a way to communicate what type of coffee we purchase, roast and sell — speciality coffee. The consumer often asks if our coffee is organically certified, of holds any other certifications. The answer to that is not as simple as one might think. We buy coffee from small scale producers, and we are ourselves a rather small company. Existing certification systems are build for large production and companies, and also do not include two aspects we think are highly relevant when it comes to sustainability: quality and flavour.
We have therefor created our own system, which is a self scanning program for purchases of green coffee. It also helps us communicate what type of coffee we sell — as it gives the customer a unique insight into the conditions at farm level.
We call this self scanning program Truly Special. It includes a evaluation document which is used for five different aspects: ecology, economy, social, flavour and quality. Thereafter, a formula is used to calculate a Truly Special point. It is only the coffees where we or our importer have been able to visit the farm and have good knowledge of it, that we call Truly Special coffees.
In the information on each coffee in our webshop, you are able to download the full document to learn more about that particular coffee and the farm. You will also see the points the coffee was given on each segment and the total score.
Click here to read more about how we look at our responsibility and the reason we created Truly Special (only in Swedish still).